Prime Minister Narendra Modi, on October 30, was in Bihar in view of campaigning for the National Democratic Alliance (NDA) during the upcoming Bihar Assembly elections in 2025. As part of a national initiative to include Chhath Mahaparva in the UNESCO intangible cultural heritage list and promote the heritage and history of the festival, the central government has further urged that it will organise a public competition to encourage newer artists and songs on Chhath. 

While addressing an election rally in Muzaffarpur, PM Modi further said that the competition winner will be decided by the public, and the winners will be recognised just before next year's Chhath festival, as reported by news agency ANI.