Updated On: 24 November, 2024 07:36 AM IST | Mumbai | Paromita Vohra
The Secret was not itself new. It reframed similar ideas popular since the late 19th century. I guess, since the book has sold over 30 million copies, it wasn’t much of a secret anymore, and a re-brand was called for. Enter, “manifest”.

Illustration/Uday Mohite
Not that anyone had the illusion that the Oxford dictionary word of the year (for English speakers anyway) would be genocide. But I was certainly surprised that the word that captured 2024 was “manifest”.
I won’t deny I rolled my eyes. After all as a Gen X’er I was there when this thing began—in the era of The Secret, that inescapable bestseller by Rhonda Byrne, which proposed that you can attract what you want through positive vibes. Visualize it and its yours it said, providing several anecdotes as evidence of this methodology.