The North Eastern state of Mizoram, with high HIV positivity, pushed for awareness ahead of International Condom Day (ICD) in an eye-catching way. The ICD is today, February 13.

Our report, along with a picture of the same, stated that a 30-foot-high and six-foot-wide vertical billboard featuring a condom with the catchphrase ‘Just Use It’ was installed on the wall of a prominent mall in Aizawl, the capital of Mizoram.