In an unexpected turn of events, the porn site Wicked.com is suddenly seeing a surge in traffic, all thanks to a packaging blunder involving Mattel’s new Wicked movie dolls. The toy giant recently launched merchandise for the upcoming Wicked movie, which is based on the beloved Broadway musical. The dolls, featuring Glinda and Elphaba, come with a link to Wicked.com on the back of their boxes. Unfortunately, this is the website for Wicked Pictures, a porn production company that has been around since 1993.

The brand has a doll for Ariana Grande’s character