Two different broadcasters won the TV (package A) and digital rights (package B) for the Indian subcontinent in the e-auction of the media rights for the Indian Premier League (IPL) cycle 2023 to 2027.

With 410 matches to be broadcasted in the five-year cycle, the total value per match for every IPL game is at Rs 107.5 crore. According to a report by Cricbuzz, the yet-to-be identified company which has bagged TV rights for Rs 57.5 crore per game had challenged the company bidding Rs 48 crore per game for digital rights.