In latest development, the Indian Premier League (IPL) media rights value for the 2023-2027 cycle has been sold for a whopping Rs 44,075 crore for 410 matches as per sources in the ongoing e-auctions.

According to ANI, Package A of TV is sold at Rs 23,575 crore which is Rs 57.5 crore per match and Package B of Digital Rights for India is sold at Rs 20,500 crore which is Rs 50 crore per match. The details of who bid what is yet to come but the value for per match TV, and digital rights is Rs 107.5 crore.