Evoking luxe velvets, rich silks, Indian craftsmanship, and the regal heritage of Punjab, JJ Valaya’s name has been synonymous with timeless style for 33 years.
Last month, Valaya marked his return to the couture scene of Mumbai after 24 years, with two new stores at Jio World Plaza —JJ Valaya Couture, and JJV Kapurthala, the house’s bridge-to-luxury brand. The designer discusses the expansion of his label.

What made now the right time to return to Mumbai?
Over the past few years, I’ve had the privilege of rethinking and re-energising everything that the JJ Valaya world stands for. After 33 years in fashion, and post my sabbatical and then the pandemic, we had structured our growth carefully. I felt this was the right moment to return to Mumbai — a city that has always been such an important part of India’s style and cultural narrative. Together, the two stores reflect both sides of my philosophy: timeless craftsmanship and modern relevance.