For years, Marathi pop culture has been building a parallel universe online with sketch comedy, rap battles, viral Reels, and fiercely loyal audiences. Now, that digital energy is stepping off the screen and onto a physical stage. Later this month, Bharatiya Digital Party (BhaDiPa) will launch RADA 2026, Maharashtra’s first large-scale Marathi pop culture festival in Pune. 

Scheduled for March 28 and 29, the two-day event promises a mix of comedy, music, hip-hop, and digital storytelling, bringing together creators who have shaped Marathi Internet over the past decade. The lineup reflects the range of that ecosystem, from digital stars like Prajakta Koli to viral composer Yashraj Mukhate, alongside comedians, rappers, and storytellers who have built massive audiences online.