Restaurant jaisa swaad: What you need to know about this marinade brand

Wersquore not usually ones to fall for Instagram ads but this time was different The tantalising images of juicy perfectly charred chicken were enough to spark hunger pangs and send us down a delicious rabbit hole It was enough to look them up and see a startup brand only dealing in marinades that promise to be 100 per cent clean label with zero preservatives additives or chemicalsmdashwe were sold We wanted to order just a few but the online discount led us to try them allKilrr marination masalas Rs 70 per single use sachet require a fivesecond prep Open the sachet mix with three tablespoons of water and marinate 250gms of chicken Leave it for as long as you like a minimum of 30 minutes we say and then fire it up in an oven airfryer or the good olrsquo panFrom prep to plate in 15 minutes with instant marinadesWe started with Dhaniya Mirchi Aur Woh The dry mix had curd onion coriander leaves garlic ginger green chilli salt fenugreek black pepper amchur and chaat masala So there was nothing more to add We followed the instructions and slathered the marinade on chicken drumsticks In 30 minutes we put them on the pan to cook on a slow flame As we went on to flip the drumsticks on the other side we noticed it was charredmdashjust like yoursquod want on your meat cooked on open fireThe chicken was done quickly and we had it with plain buttered rice The meal was had in absolute silencemdashit was perfect Fired by the results we called for more chicken and also experimented with paneer for dinner The Lucknowi Tamancha had curd onion lemon garlic ginger green chilli salt cashewnut garam masala besan turmeric cardamom white pepper and saffronmdashwe assumed the mild flavours would work with paneer and it didWe marinated it for 15 minutes and cooked it with butter and the result was a perfectly charred paneer tikka that looked straight off a skewer Next we tried the Pistol Pesto one we had seen in the ad It had curd garlic green chilli lemon salt dried basil walnut salt and black pepper We slathered it on a chicken breast tossed it on the pan with olive oil and voila it worked well with a side of spaghetti aglio e oliomdashthis one is now a weekend hit at our home The Bloody Peri works fine for our chicken multigrain sandwiches Although we had marinated this one for 24 hours we didnrsquot notice any massive deepening of flavours If the work is done in 15 minutes we arenrsquot complaining anyway especially when we are in a hurryNext we tried the SazaEKaali Mirch with prawns and AfghanKaShaitaan Tandoori Blast and Gangs of Awadh with different cuts of chicken and all the flavours worked wellmdashthe Bloody Peri being our least favourite We realised that unlike premarinated chicken or readytouse pastes you control the oil used in cooking plus you know itrsquos fresher than premarinated meat thatrsquos been in the cold chain for no one knows how long These are freezedried ingredients hence once the packet is open it must be used in one goFounder Hitesh Bhagia an IIM Kozhikode alumnus with over 15 years of industry experience and a passion for cooking believes India is a country where everyone loves ldquoghar ka khanardquo However with life getting busier we always look for options that make the process easier ldquoThe idea was to make cooking easier and to create a clean highquality product that would add genuine value to peoplersquos lives And thatrsquos what we did Irsquove always wanted to venture into the FampB space and this product was born from my need for a quick clean solution for homecooked mealsmdashperfect for lsquolazy cooksrsquo like me Unlike others we skip additives like cheese and use wholesome ingredients like cashews creating something I can confidently share with my daughter If it works for me it works for everyonerdquohe tells usAdding a dash of funmdashfrom the brand name to the lsquoatrangirsquo flavour names to the communication you get postpurchase and even their content on social mediamdasheverything works collectively to create a joyful experience for people ldquoWhy make buying marinades a boring experiencerdquo he adds ldquoWe want our product to be the next best thing to make your marinade at home And we agreemdashnothing beats thatrdquoTo buy kilrrcom