Avni, a menstrual hygiene startup, figured out the real-life facts about women and menstrual hygiene practises in India after surveying more than 1,000 women. The survey with a thorough analysis of the responses received from individual women, in order to share the unspoken findings about periods, which have been a taboo subject for centuries.

The survey confirmed that menstrual hygiene is still a taboo topic in society, as more than 33 per cent of respondents said they had no knowledge of periods prior to their first menstruation. While 35 per cent of women had no idea what the phenomenon was. This is concerning because more than 47.4 per cent of women experienced severe abdominal pain during their first menstruation. Dealing with menstruation for the first time and having no knowledge highlights the society's wide persistent gap.