Updated On: 28 May, 2025 08:38 PM IST | Mumbai | Nasrin Modak Siddiqi
For Gen Z and millennials, ice cream isn’t just a summer treat — it’s mood-driven, impulsive, and always in season. Quick commerce is fuelling the shift. Sunday Mid Day explores how homegrown brands are riding the wave with bold formats, cleaner labels, and smart retail moves

Representational pic/istock
Earlier this month, premium ice cream brand Hocco secured USD 10 million as part of a larger USD 20 million Series B funding round. According to IMARC Group, a global market research and consulting firm, the ice cream market in India was valued at Rs 268.0 billion in 2024. It is projected to grow at a compound annual growth rate (CAGR) of 16.7 per cent between 2025 and 2033, reaching approximately INR 1,078.0 billion by 2033.
Founded in 2022 by the Ahmedabad-based Chona family, Hocco is swiftly reshaping India’s ice cream scene with its focus on quality-first innovation, regional flavours, and a modern brand narrative that resonates with younger consumers. With over 110 scoop parlours and 20,000+ retail and pushcart touchpoints nationwide, it has built a strong omnichannel presence across cloud kitchens, quick commerce, and modern trade — anchoring urban relevance while expanding into tier-2 and tier-3 markets where demand for premium indulgence is on the rise.